New & trending beauty
Discover What's New in K-Beauty
Explore a curated selection of new and trending Korean beauty discoveries.
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Meet The New Beauty Brands

Abib
Korean skincare inspired by nature — PDRN, heartleaf and hydration essentials.
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Arencia
Time-crafted Korean skincare — booster creams and mochi cleansers.
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beplain
Gentle Korean skincare built around mung bean for pore-focused daily care.
Shop brandHEVEBLUE
Shop brandWELLAGE
Shop brandBIOHEAL BOH
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Cell Fusion C
Dermatologist-developed Korean skincare — cooling care, sun care and vitamin C.
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Beauty of Joseon
Korean skincare brand.
Shop brandThe collection
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